Meet Brad

Brad Pfaff is a proud son of the rolling hills, coulees, and valleys of northern La Crosse County. He learned the value of hard work, resilience, appreciation for the land, and respect for his community while growing up on his family’s dairy farm.

Brad’s homegrown values inform his service to the people of Wisconsin. Brad currently serves the people of western Wisconsin in the State Senate, where he is the Ranking Member of the Agriculture and Tourism committee.

Before his election to the State Senate, Brad led the Wisconsin Department of Agriculture Trade and Consumer Protection, advocating for farmers’ mental health, increased market opportunities for farmers, and rural prosperity through broadband, healthcare, and education.

Brad has also held senior positions with the US Department of Agriculture Farm Service Agency, where he worked for the best interest of family farmers, consumers, rural residents, and communities.

Brad met his wife, Betty, a West Salem native, at a 4-H leadership luncheon in high school. They are the proud parents of two college-aged children.